Liftstream launches new brand identity
28 February 2014
On 27th February 2014, Liftstream Ltd announced it has launched a new brand identity, unveiling a new logo and adopting ‘Knowledge at the heart of leadership’ as its purpose statement.
Karl Simpson, Liftstream CEO says “The rebranding of Liftstream signifies an exciting new period for the company and represents its strategic position in leadership recruitment across the life science sectors. As we enter our second decade as a company, our brand logo depicts our cultural values of partnership and engagement, while also emphasising our exceptional market knowledge and intelligence.”
Liftstream has also launched a website with its brand identity and new features to increase the resources and usability for both clients and candidates. Liftstream adopts a high social media engagement strategy across multiple platforms and the new website is designed to improve the communication options for its community across all devices.
Karl Simpson added “Liftstream has an increasingly global network of life science clients and leaders which it supports, our brand needed to evolve to transcend the international boundaries and also become more versatile for the increasingly digital age of communication. At the same time we wish to reflect our ethos of fresh new ideas, energy and vitality, as well as being highly focused on people.”
Simpson comments, “Liftstream continues to be motivated by the core values of placing the highest quality leadership at the heart of life science innovation so that patients can receive more effective treatments. This commitment to an improved or elevated global society is reflected in the Liftstream name, our actions as a company and the people we collaborate with.”
Liftstream Limited, headquartered in London UK, is an executive search recruitment and interim management staffing company operating exclusively within the life sciences sector. Liftstream provides experienced professionals, executive management and Board executives to companies in the sectors of Pharmaceuticals, Biotechnology, Medical Diagnostics and Medical Devices. Liftstream utilises market research and intelligence as well as high level community engagement to deliver effective recruitment projects for client partners. For additional information, visit www.liftstream.com or follow Liftstream on Twitter (@Liftstream).
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